Tottenham Hotspur are still searching for a branded name for their stadium, but UEFA rulings could stand in the way of a reported £200 million deal.
The state-of-the-art stadium has been in use since October 2019, and is regarded as one of the top sporting venues in the world now.
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With a capacity of 62,850, numerous advanced features, and being located in the heart of London, the Tottenham Hotspur stadium has been utilised for many different sports and events.
The versatility of the arena to host other events makes it one of the most desirable stadiums of its kind.
Tottenham Hotspur hope to host the Champions League final at some point after 2026 (Football Insider).
The venue has also been selected to be a part of the UK and Ireland’s bid to host Euro 2028 (Sky Sports).
It has previously been reported that Tottenham Hotspur’s pursuit of a top brand to sponsor their stadium could become an issue for the bid, as UEFA demands all venues used at major competitions remain unbranded (The Times).
Now, it seems that issue has resurfaced. The latest from Football Insider claims UEFA are unwilling to budge on their rules and will not make an exception for Tottenham Hotspur.
The report cites Google and Amazon as potential sponsors, with Spurs hoping to strike a “deal that will likely be worth in excess of £200 million over a 10-year-plus contract.”
The Etihad Stadium is prepared to be renamed the Manchester City stadium for the tournament, and the Aviva stadium in Ireland will be renamed the Dublin Arena.
However, it is thought Tottenham Hotspur have “shown less willingness to compromise.”
Spurs Web Opinion
I can totally imagine a scenario where the Spurs board push ahead with the decision to sign up with a big-name sponsor regardless of what it means for the Euro 2028 bid.
Whether UEFA will back down or not remains to be seen, but we know Daniel Levy gets what he wants most of the time.
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